On behalf of the National Initiative for Care of the Elderly (NICE) and the City of Toronto, we created a faux brand Imagés and product called an Aging Cream. Through a series of three transit shelter ads and a video, we were able to pique our audience's curiosity through this strange product and start a conversation about ageism -- more specifically, ageism against older adults in the workplace.



Agency: Public Inc

Creative Directors: Jason Levine & Jon Lane

Copywriter: Jason Levine

Art Director: Abby Klages

Graphic Designer: Abby Klages

Web Designer: Abby Klages

Using Format