Dello is a platform for anyone affected by domestic violence to bridge the gap and make asking for help and advice easier for victims. Dello is a discreet and locked app that victims can download onto their phones to get help, advice and share their stories (anonymously if they so choose).

Within the Dello app is a engagement system for the community members, which includes: victims, survivors and supporters to the victims. Each member is represented with a colour: black, blue and red.


This project was done as a school assignment during my studies at Humber College in partnership Jarrett McGhee in the Advertising & Graphic Design program.

My contributions were towards the concept development, copywriting and art direction of the transit shelter ads and ambient ad.

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