On behalf of the Centre for Independent Living in Toronto (CILT) and the City of Toronto, we closed o a transit shelter with glass so people couldn’t enter. The headline ‘Feeling left out?’ was quickly paid o with the copy 'Over 400,000 Torontonians with disabilities do, too', to help communicate the challenges Torontonians living with disabilities face every day. A CTA to learn more drove people to a website to explore ways they can help make Toronto more accessible. To further demonstrate the feeling of inaccessibility, we also created posters with headlines in ASL and Braille, languages most able-bodied people can’t read.

Agency: Public Inc

CCO: Jon Toews

Creative Directors: Jason Levine & Jon Lane

Art Director: Abby Klages

Copywriter: Jason Levine

Designer: Abby Klages

Photographers: Chris Barbas & Abby Klages

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This campaign received:

Silver - Public Service, OOH - Epica Awards 2019

Silver - Transit, Public Service - Epica Awards 2019

Silver - Transit Single, ADCC Directions 2019

Silver - Out of Home Enhanced Single, ADCC Directions 2019

Winner - Public Service Single - CA 2019 Advertising Annual

Shortlist - Public Service Series - CA 2019 Advertising Annual

Shortlist - Poster Single - CA 2019 Advertising Annual

Shortlist - Poster Series - CA 2019 Advertising Annual

Shortlist - Public Service - CA 2019 Design Annual

Merit - Public Service - Marketing Awards 2020