On behalf of the Centre for Independent Living in Toronto (CILT) and the City of Toronto, we closed o a transit shelter with glass so people couldn’t enter. The headline ‘Feeling left out?’ was quickly paid o with the copy 'Over 400,000 Torontonians with disabilities do, too', to help communicate the challenges Torontonians living with disabilities face every day. A CTA to learn more drove people to a website to explore ways they can help make Toronto more accessible. To further demonstrate the feeling of inaccessibility, we also created posters with headlines in ASL and Braille, languages most able-bodied people can’t read.
Agency: Public Inc
CCO: Jon Toews
Creative Directors: Jason Levine & Jon Lane
Art Director: Abby Klages
Copywriter: Jason Levine
Designer: Abby Klages
Photographers: Chris Barbas & Abby Klages
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This campaign received:
Silver - Public Service, OOH - Epica Awards 2019
Silver - Transit, Public Service - Epica Awards 2019
Silver - Transit Single, ADCC Directions 2019
Silver - Out of Home Enhanced Single, ADCC Directions 2019
Winner - Public Service Single - CA 2019 Advertising Annual
Shortlist - Public Service Series - CA 2019 Advertising Annual
Shortlist - Poster Single - CA 2019 Advertising Annual
Shortlist - Poster Series - CA 2019 Advertising Annual
Shortlist - Public Service - CA 2019 Design Annual
Merit - Public Service - Marketing Awards 2020





